Screen Leadership

A word about Screen Leadership from Steve and Bob

What is Screen Leadership?

Screen leadership is quite simply your ability to incarnate your leadership when working “live” screen-to-screen as opposed to working face-to-face; your ability to influence others intellectually through your arguments, emotionally through your empathy, physically through your actions and spiritually through your values – all the things you can probably do quite well face-to-face, but are more problematic screen-to-screen; Which, today, this has become the norm, even when people work in the same building, yet cannot meet physically.


Why is Screen Leadership Important?

Since the onset of the Covid-19 pandemic in March 2020, the percentage of meetings, presentations, negotiations and performance reviews that take place screen-to-screen as opposed to face-to-face has risen exponentially.

It is clear that in many organizations, even when the virus is defeated, the screen-to-screen world will be a permanent feature of business life; more and more, meetings, marketing, selling and decision making will be carried out “virtually”.

Maintaining and developing your face-to-face leadership impact in the screen-to-screen world is paramount both in terms of your leadership reputation inspiring and motivating people to contribute to common objectives.

Being physically separated cannot change the desired outcomes of successful leadership.  Yet, many people are not equipped with the skill set necessary to adapt to a more de-humanized, less physical manner of interacting with colleagues, superiors, stakeholders, clients and peers. 


The 7 skills of Screen Leadership

Our model is based around the key elements of leadership and their differences in the Screen-to-Screen world:  Presentations, Selling, Negotiating, Influencing, giving Feedback, running Meetings, and Teambuilding. 

At the heart of screen leadership is your screen voice, a subtle mix of what you say; the verbs that use to impulse action, create inclusion, show empathy and express knowledge, and how you “adjust” the characteristics of your voice accordingly; speed, volume, intonation, rhythm, etc.

All of the above comes fairly naturally when working face-to-face; you will unconsciously adapt to your audience. However, when exchanging with postage stamp sized images this unconscious process needs to become conscious and the implicit needs to be made explicit.




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